Not sure if there’s an RFP on your desk for this, but in Chicago recently a conference took place called a ‘BlogHer’. It was an opportunity for women who are into social networking to get together and talk about Facebook, Twitter etc. So why just women? Why not a ‘BlogHim’?
As I sit on my sofa, reading a magazine, writing this on my lap top, texting from my mobile, watching the latest Harry Hill, (“don’t switch that over, I am watching that!”) my husband mutters ‘you’re always communicating’. He’s right, that’s it! That’s what the majority of women enjoy doing and, I would hazard, the majority of men don’t. We are always communicating! Twitter, Facebook etc gives women the perfect opportunity to communicate during the tiny gaps in our busy lives.
We text and we tweet whilst we wait for the train, the bus, the kettle to boil or, dare I say it in my case, the traffic lights to turn to green. Social networking allows me to catch up with ‘my’ friends in ‘my’ time. It allows me to make new ones! Instead of standing around at networking events after a long day at work, smiling at strangers, warm glass of fizz in hand, struggling to make ‘small talk’ with potentially non useful contacts, who are as disappointed in your usefullness to their business you as your are in them, social networking allows me to cut to the chase!
My followers and those that I follow are interested in, or working within, my business. I tried to sell the value of Twitter to my husband (number of followers, 3, networks, 0), I said “look at it as a perfect opportunity for you to answer me back or to even get a word in edgeways”. “Yes” he said, “But I only have 140 characters in which to do so”.
